I NEVER WENT SOUTH ROCK FESTIVAL

ALDREI FÓR ÉG SUDUR or ‘I never went south’, is a music festival held in the far north-west town of Ísafjördur. It traces its origins to a conversation between son and father musicians Mugison and Papamug, over a beer in London in 2003.

One of their aims was to celebrate local musicians – the festival name refers to the tendency for performers to head south to Reykjavik in their quest for success – and the festival attracts a great mix of established and up-and-coming Icelandic bands.

The festival is unusual in that it is free (really!!) and even if you can’t make it in person this year, the festival will be streamed live on the festival website thanks to Inspired by Iceland’s commitment to record and broadcast the event.

Festival organisers are all volunteers, adding further to the sense of community at the festival.

Aldrei fór ég sudur officially runs for two days during Easter every year, April 6-7 this year. It comes on the heels of the six-day Reykjavik Blues Festival, which concludes tomorrow at Hilton Reykjavik Nordica. But we’re used to back-to-back festivals here :)

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