The Material Conference, which made its premiere on Reykjavík’s calendar of social events last year, is back for a second date with Iceland’s capital city and is set to continue its exploration of the Web and how it can be defined as a material. According to the co-founders Joschi Kuphal and Brian Suda, who launched a Kickstarter campaign for their first event last year, “we are still at the very beginning of understanding and implementing digitisation. For the first time, we are facing a generation that never got to know the offline world. By nature, they are riding the wave without ever having touched the ground. For centuries we’ve worked with wood, metal, glass, ceramic, paper, textiles. More recently, new materials have emerged; plastics, fibreglass, silicon, and more. We understand their limitations, their affordances. We can fold, heat, manipulate and warp some of these materials. But the Internet and the Web are still very new to us. We don’t fully understand them as a material.”

The co-founders are very excited to be once again hosting the event here in Reykjavík and encourage anyone who’s curious to join them this August as they re-explore the material Web and evaluate what is known so far.

More details about the event, which proposes an interesting line-up of local and international speakers, can be found on their official Material Conference web page.

When: August 17th, 2017

Where: Nordic House, Reykjavík City Centre

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