Standing out spectacularly from the regular clouds and drawing the attention of the crowds is a very curious exhibition called the Pixel Cloud. Created and designed by the talented (and award-winning) architect and artist Marcos Zotes — the Pixel Cloud installation has been illuminating Austurvöllur Square in the heart of Reykjavik as part of the Winter Lights Festival 2013 since the opening event on Thursday evening.
The Pixel Cloud (as you can see in the photos) is essentially a three-dimensional construction of scaffolding dressed in a semi-transparent fabric acting as a screen to capture a projection of remarkable digital images, which are also motion-activated. Now I could easily go and Google the true meaning of this extraordinary piece, but where’s the fun in that? The whole point of art is to be multi-dimensional in meaning right? So in my humble attempt at analysis, I think that apart from it being an extreme make-over of the functional and unattractive qualities of everyday scaffolding — so commonplace in our growing cities — with a title like “Pixel Cloud” it’s possibly also a beautiful, but sad, reflection of the impact of modern technology on nature — or perhaps I’ve just been reading too much about geo-engineering.
I could have (alternatively) gotten the answer straight from Mr. Zotes himself, since he’s been directing every show since it opened, but instead of asking him what it’s all about, I asked him what his favourite thing is about Iceland, to which his adorable reply was, “my wife!” Apart from his wife, he also has a soft spot for the “warm and friendly” people of Iceland. I can’t argue with that.